At e111, your personal data belongs to you. This Privacy Policy sets out exactly what information we collect, why we collect it, how we use it and what rights you have over it. We believe in full transparency — no hidden clauses, no vague language.
This Privacy Policy ("Policy") describes how e111 ("we", "us", "our"), the operator of the online betting and gaming information platform accessible at e111.cam, collects, processes, stores, shares and protects the personal information of users who visit or interact with the Platform.
We are committed to protecting your privacy and to handling your personal data in a transparent, lawful and responsible manner. This Policy is written in plain English so that every user — whether based in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or elsewhere — can clearly understand how their data is managed.
By accessing or using the e111 Platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Policy, you must discontinue use of the Platform immediately.
e111 does not claim to be licensed, approved or regulated by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani financial institution. This Policy is not a substitute for legal advice. If you have specific concerns about data protection laws applicable in your jurisdiction, we recommend consulting a qualified legal professional.
Throughout this Privacy Policy, the following terms carry the meanings defined below:
e111 collects only the minimum personal data necessary to operate the Platform effectively, provide informational services and comply with applicable legal obligations. The categories of data we may collect include:
When you create a registered account on e111, we collect:
When you visit the Platform, we automatically collect certain technical information, including:
We collect information about how you interact with the Platform — including which guides, betting tutorials, sports sections (such as Pakistan cricket, PSL T20, ICC tournaments, football or UFC content) and feature pages you visit. This data is used to improve the relevance and quality of our content.
If you contact e111's support team via email or an on-platform contact form, we collect and retain the content of your message, your email address and any other information you choose to include. Support communications are retained for a reasonable period to resolve your query and to improve service quality.
e111 does not collect:
e111 never collects payment credentials such as Easypaisa wallet PINs, JazzCash account numbers, Raast IDs, HBL or UBL account details. Payment references on this Platform are for informational context only.
e111 collects personal data through the following mechanisms:
When you register for an account, fill in a contact or support form, subscribe to content updates or otherwise voluntarily submit information through the Platform.
Technical and usage data is collected automatically when you access the Platform, through server logs, cookies, pixel tags and similar tracking technologies. See Section 7 (Cookies & Tracking) for full details.
We may use third-party analytics tools to help us understand aggregate Platform usage patterns. These tools process anonymised or pseudonymised data and do not identify individual users by name. We take care to select analytics providers that operate in accordance with recognised data protection standards.
Device-level information (browser type, screen resolution, operating system) is transmitted automatically as part of standard HTTP/HTTPS requests when your browser connects to our servers. This data is used solely for Platform compatibility and performance optimisation purposes.
e111 processes your personal data only for specific, clearly defined purposes. We do not use your data for undisclosed purposes, and we do not sell, rent or trade your personal data to third parties for marketing purposes.
| Purpose | Data Used | Justification |
|---|---|---|
| Account creation & management | Email, username, date of birth, password (encrypted) | Contract performance / user consent |
| Age verification (18+ check) | Date of birth | Legal obligation / legitimate interest |
| Platform security & fraud prevention | IP address, device data, session data | Legitimate interest |
| Content personalisation | Usage data, content preferences | Legitimate interest / consent |
| Customer support & communications | Email address, support message content | Contract performance / legitimate interest |
| Platform analytics & improvement | Anonymised usage & behavioural data | Legitimate interest |
| Legal & regulatory compliance | Any data required by applicable law | Legal obligation |
| Responsible gambling monitoring | Usage patterns, session data | Legitimate interest / legal obligation |
We will not use your personal data for automated decision-making that produces legal or similarly significant effects on you without first obtaining your explicit consent, except where permitted or required by applicable law.
e111 processes personal data on one or more of the following legal bases, consistent with internationally recognised data protection principles:
Where we rely on consent as the legal basis for processing, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
e111 uses cookies and similar tracking technologies to operate the Platform, remember your preferences, analyse usage patterns and improve the overall user experience. By continuing to use the Platform after being notified of our cookie practices, you consent to the use of cookies as described in this section.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Necessary for basic Platform functionality — session management, login state, security tokens. Cannot be disabled without breaking core features. | Session / up to 30 days | |
| Anonymised data on page views, session duration, traffic sources and content engagement. Used to improve Platform performance and content relevance. | Up to 13 months | |
| Stores user settings such as language preferences, content display options and notification choices. Enhances personalisation without identifying you. | Up to 12 months |
You can manage or disable cookies through your browser settings at any time. Most modern browsers — whether on mobile or desktop — allow you to block cookies, delete existing cookies or receive a notification before a cookie is stored. Please note that disabling essential cookies may impair the functionality of certain Platform features.
Some browsers include a "Do Not Track" (DNT) signal. e111 respects DNT signals where technically feasible. Where a DNT signal is detected, we limit data collection to the minimum necessary for Platform operation.
e111 does not sell, rent or trade your personal data. We share your data only in the limited circumstances described below, and only to the extent strictly necessary for each purpose.
We engage trusted third-party service providers to assist us in operating the Platform. These providers act as Data Processors under our instruction and are contractually prohibited from using your data for any purpose beyond the services they provide to us. Categories of service providers include:
We may disclose your personal data to competent authorities, courts or law enforcement agencies where required by applicable law, a valid court order or a lawful regulatory request. We will notify you of any such disclosure where we are legally permitted to do so.
In the event of a merger, acquisition, asset sale or corporate restructuring involving e111, your personal data may be transferred to the successor entity. We will provide advance notice of any such transfer and ensure that the receiving entity is bound by privacy obligations no less protective than those in this Policy.
e111 will never share your personal data with:
Payment-provider names mentioned on e111 — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are referenced for informational context only. e111 does not share any user data with these providers.
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory or operational obligations. Our general retention principles are as follows:
When personal data is no longer required and no legal retention obligation applies, e111 will securely delete or anonymise it in a manner that prevents reconstruction.
e111 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration or destruction. Our security practices include:
Important: While we take every reasonable precaution, no internet-based service can guarantee absolute security. If you believe your e111 account has been compromised, please contact us immediately at [email protected]. Change your password immediately and do not share your credentials with anyone.
e111 respects your rights over your personal data. Subject to applicable law, you have the following rights with respect to the personal data we hold about you. To exercise any of these rights, contact us at [email protected] with a clear description of your request.
You may request a copy of the personal data e111 holds about you, along with information about how it is being used. We will respond to access requests within 30 days.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. Most account data can be updated directly through your account settings.
You may request that e111 delete your personal data where it is no longer necessary for the purposes it was collected, where you withdraw consent, or where processing is unlawful. We will honour erasure requests unless a legal retention obligation applies.
You may request that we temporarily pause processing of your data — for example, while you contest its accuracy or object to our use of it — without requesting full deletion.
Where processing is based on your consent or on contract performance, and is carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
You have the right to object to processing based on our legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, or processing is necessary for a legal claim.
Where processing relies on your consent, you may withdraw it at any time without penalty. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.
We will respond to all valid rights requests within 30 days. In cases of complexity or high volume, we may extend this period by a further 60 days, in which case we will notify you of the extension and the reason for it. There is no fee for exercising your rights, unless a request is manifestly unfounded or excessive.
e111 is strictly an adults-only platform. All betting and gaming content is intended exclusively for persons aged 18 years or older — or the higher minimum age required by the relevant Operator or applicable license jurisdiction. We do not knowingly collect, process or store personal data from minors.
If we become aware that we have inadvertently collected personal data from a person under the age of 18, we will take immediate steps to delete that data from our systems. If you are a parent or guardian and believe that your child has provided personal data to e 111, please contact us at [email protected] and we will act promptly.
Gambling involves financial risk and is not appropriate for minors. Local laws in Pakistan may impose additional restrictions. Adults 18+ only, or the higher minimum required by the operator/license jurisdiction.
e111 operates internationally, and your personal data may be transferred to, stored in and processed in countries outside of Pakistan. These countries may have data protection laws that differ from those in your home jurisdiction.
Where such transfers occur, e111 takes appropriate safeguards to ensure that your personal data remains protected to a standard consistent with this Policy, including:
By using the Platform, you acknowledge that your personal data may be transferred internationally for the purposes described in this Policy.
The e111 Platform may contain references to, or informational descriptions of, third-party betting operators, gaming platforms and sports leagues — including Pakistan cricket, PSL T20 seasons, ICC tournaments, international football and UFC events. These references are for informational and educational purposes only.
e111 is not responsible for the privacy practices of any third-party platform. If you choose to visit or register with any operator described on e111, you will be subject to that operator's own privacy policy and terms of service. We strongly encourage you to read the privacy documentation of any platform before providing your personal data to it.
The mention of payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah in our content is for contextual reference only. e111 has no affiliation with, and does not share user data with, any of these payment providers.
e111 reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will:
Your continued use of the Platform after the effective date of any revised Policy constitutes your acceptance of the changes. If you do not agree with a revised Policy, you must stop using the Platform and may request deletion of your account data by contacting us.
We recommend that you review this Privacy Policy periodically — particularly before providing any new personal information to the Platform — to stay informed of how e111 protects your data.
If you have any questions, concerns or requests relating to this Privacy Policy or the way e111 handles your personal data, please contact our support team using the details below. We aim to respond to all enquiries within 5 business days.
Support Email
Response Language
English (Urdu available on request)
Platform URL
e111.cam
Response Time
Within 5 business days
For urgent data protection matters — including suspected data breaches affecting your personal information — please mark your email subject line as URGENT: DATA PROTECTION to ensure prioritised handling by our team.
e111's approach to data protection is built on six foundational principles. These principles guide every decision we make about how your personal data is collected, stored and used.
We tell you exactly what data we collect, why we collect it and how we use it — in plain English, without legal jargon. No hidden data practices, no undisclosed third-party sharing.
We collect only the minimum data necessary for each specific purpose. If a piece of information is not needed to deliver the service, we do not ask for it or store it.
Encryption in transit and at rest, role-based access controls, multi-factor authentication and continuous infrastructure monitoring protect your data at every layer of our Platform.
Access, rectification, erasure, portability — your data rights are real and exercisable. We respond to all valid rights requests within 30 days and never charge a fee for standard requests.
Data is deleted or anonymised as soon as it is no longer needed. We do not retain personal information indefinitely — clear retention windows apply to every category of data we hold.
We will never sell, rent or trade your personal data to third-party advertisers, data brokers or marketing networks — under any circumstances. Your data is yours, not a commodity.
This Privacy Policy works alongside our Terms & Conditions and Responsible Gambling guidelines to give you a complete picture of how e111 operates. We recommend reading all three documents to fully understand your rights and obligations as a user.
Questions about your data? Our support team is available at [email protected] — responses in English, with Urdu support available on request.